Manifesto

A GUIDE FOR NEW BRIDES

WHY I DO WHAT I DO


I strive for beauty. I truly believe good is inherent in the human heart and there’s nothing more precious than kindness. I enjoy human connection, entering other people’s lives at one of its peak moments, putting a bit of my soul and who I am to make it even better. My purpose is to provide happiness for those I have the privilege to work with.


If you too believe in love and beauty, keep reading


HOW IT WORKS

A wedding can be overwhelming, there’s so much to do! And even though you’ll look back fondly to these months of planning, now you might be a bit confused on how everything works. My process is simple: first we’ll talk and I’ll get to know you, your needs, your aesthetic taste, and the approximate budget you want to spend in flowers. I will need to know a starting budget to work with to make a realistic proposal according to your needs.

There are three things that influence the final price: the number of floral pieces (number of bouquets, installations, centerpieces, etc), number of guests and the floral complexity of said pieces. Be honest on what you want to spend as it will help you get a realistic quote. You can give me a range and we can always add new items during the process. Then I’ll prepare a base estimate we can start working with. It will cover the minimum floral elements and arrangements that my service will include. It’s a base order as the next few months you might decide to add some new things – it happens often!

After the estimate is accepted, is when the magic begins! On my home page I said it loud and clear:

BESPOKE!

What does that mean? I create something unique for each of my brides. Pinterest is full of ideas, and you might have fallen in love with some of my previous works. But you know what? If you trust me and trust that I’ll give you the best I have, that I will put my heart into what I’ll prepare for you… and I promise I will! I will surprise you and your guests with florals that exceed anything you might have in mind. It’s a bit of a selfish feeling: seeing your face when you first see your bouquet and all the arrangements I’ve been studying for months it’s the most beautiful feeling:


Knowing my hard work had PURPOSE: to make you happy


WHAT YOU GET


First of all, you get my expertise and undivided attention. A wedding is hard work for me. Only on the week of your wedding I usually work around 60+ hours to make sure everything is perfect. That’s why I take a limited number of weddings a year, to make sure I can give my best to each of my clients.

I studied Art History at college, and the search for beauty has always been imprinted on my life. I believe my work is special and has a unique feel to it. There’s a few things that make it possible. And this is…

“Yolanda,

What can I say… you are amazing. You have made this such a wonderful experience – your talent and your warm heart have helped planning a wedding overseas feel so easy. Please, please, please stay in touch…

I’m going to miss talking to you!

XOXO & much love,”

— MAGGIE

FLORALS 101

Most flowers in any market in Europe come from Amsterdam. Either they’re grown in Holland or they come by ship mostly from Latin America or Africa. Then there’s auctions every week. The price of cut flowers varies during the year, and rises near certain dates like Valentine’s Day or All Saints. Same thing happens with peculiar flowers or exotic varieties, where there’s less quantities available or they come from afar. There are also local farms that grow flowers with an eco-friendly approach. I always buy part of my flowers from these producers. I’d love to be able to buy all my flowers from them, both to support the local market and for the ecological side, but the production is small and insufficient for large events. Maybe as the floral world focus on sustainability these farms will grow and they’ll be able to provide for the whole local market.

Unfortunately, the most beautiful and unique flowers tend to be the most expensive. Many of these flowers add a texture or have tonalities that can’t be found in common flowers. And yes, I use many of these exotic flowers in my work. I could go for cheaper varieties and I make more money, but you wouldn’t get the same incredible results. You might not know the price of a certain flower, though I bet you can spot the difference. And these special, unique flowers, are the ones that make you stop when scrolling through Pinterest. That is why using high quality flowers (and good bowls and vases) is one of the key points of my work.

Another aspect which is not too common is that I try to avoid using floral foam. Traditionally arrangements are prepared using floral foam, a special, hard foam that absorbs water allowing the florist to stick flowers into it, holding them in place and hydrating the flowers. But, this foam is highly contaminant as it’s not biodegradable and it’s used in large quantities. With an eco-conscious approach I started using less and less of this foam substituting it for wire net that I can reuse. It’s a laborious process. Preparing arrangements in this manner is more difficult, delicate and time consuming, but each of us have to do what we can to help keep this planet a bit cleaner (sustainable wedding). Also it means I have to prepare my bowls and vases at the wedding venue, transporting them will undo all the arrangements as they rely on a delicate balance.That’s why when the wedding day comes, I’ll arrive early to fill the venue with flowers. Once I’m done, I’ll deliver your bouquet, one of the key pieces of the day, and I will stay to see you walk down the aisle – one of my favourite parts of this job, I wouldn’t miss it!!!

So that’s it!

I hope you have a better idea of who am I, what drives and how is the process of working with me.I truly put my heart into what I do, as my heart is full of flowers.

If my way of seeing the world connects with you, I’d love to hear from you and start working together.